Posh Swaps Blog

An eco fashion company from the Isle of Wight is taking on fashion’s last big challenge –making eco fashion cool.

Rapanui use eco-textiles like organic cotton and bamboo, trade and manufacture ethically using renewable energy and host an award winning traceability tool on their website where shoppers can quickly find out exactly how and where their clothing is made. Now that they have established an eco-friendly supply chain the company has turned its attention to the design challenge – turning eco-fashion around from hippy to hip.

Their women’s collection is about creating super soft, flattering basics- eco fashion essentials that are made to last and outlast seasons. From knickers and socks to leggings and great basic t-shirts,

Rapanui have created a collection full of wardrobe essentials made ethically from natural, organic materials – eco clothing that packs a serious style punch.  

Designer Martin Drake-Knight  states “We all know, at the back of our minds, that fast fashion has some quite serious and negative consequences, but it can be hard to find out exactly where clothing comes from and how it is made, and the ranges that clearly are eco-friendly are also clearly not chic. At Rapanui we want to change that, and make it convenient for people to shop quickly, with a conscience. Eco Fashion no longer has to be exclusive or expensive.”

Rob Drake Knight, Co Founder, continues, “The great thing about using eco-fabrics is that they are naturally softer, more breathable and comfy. We’ve also developed initiatives like Traceability and Eco-labelling to make ethical shopping easier on the high street and online.”

The brand says that it’s not that people don’t care about these issues, it’s just they don’t know and suggest that fashions unique power to inspire trends could be used to some good.

Rapanui are winners of the 2010 Sustainable Business Awards, Runners up at the 2010 Enterprising Young Brits Awards and finalists at the 2010 RSPCA Good Business Awards. Rob and Mart Drake-Knight are also listed on the Future 100 List of Top Young Ethical Entrepreneurs.

So take a look at their women’s organic clothing and do your bit for nature.

The famous fashion sport’s brand O’Neill has announced the launch of their new collection called ECO’Neill- a collection that is made entirely out of eco-friendly and sustainable materials in a new attempt at ‘doing their bit’ for the environment, and so reduce O’Neill’s carbon footprint. As O’Neill is one of the world’s leading companies when it comes to surfing products, the launch (which will be released next Spring), comes to us as extremely good news as they are seen to many as role models for other surfing and sporting brands.

The collection includes board shorts with fabric made from recycled plastic bottles, basic t-shirts, tanks and beanies made entirely from 100 percent organic cotton, and novelty t-shirts and tanks made from 100 percent organic cotton slub jersey. Advertising the new eco-collection is reggae artist and waterman Mishka, who completely supports the launch. He will promote his latest album release ‘Talk About’ to coincide with the launch, and will be giving his fans a preview of the collection during his album tour which started at the beginning of April. As the newest member of the O’Neill family, he will also be contributing to the designs and creative side of further ECO’Neill styles. Also in the coming months ahead, Mishka will then be featuring in advertising for the brand, social media and mobile marketing to show his support for the coming launch. O’Neill is among many different companies- designer and high street- to launch a new eco-friendly range.

Having been around since 1952 when the world’s first neoprene wetsuit was introduced by surfer Jack O’Neill, O’Neill’s are extremely pleased to be able to create such a range made from recycled and organic materials and yet still maintain their surfing image around the world and continuing to deliver to their customers exactly what they need in terms of style, flexibility, and now the knowledge that what they’re wearing is reasonably sourced.

Picture taken from www.fashionunited.co.uk

There has been a lot of talk lately about sustainable clothes and eco fashion. Every day a new brand emerges that is in some better for the environment than conventional clothing and usually more ethically produced. But with fast fashion and the culture of buying cheaply (and often unethically) made high fashion clothing still highly popular and ‘environmental green washing’ becoming the new in phrase, what really can be done to make clothing more sustainable?

At Posh Swaps we believe that there is no right or wrong way to become more sustainable, anything that we can do, no matter how small is a positive step in the right direction. But there are some things that we can do that are likely to have a more positive effect than others.

1. Buy less clothes - it is quite simple really, the less clothes that we buy, the less environmental damage is caused in their manufacture and the less waste we make. Clothes swapping is a great alternative to buying clothes. It allows you to update your wardrobe without having an impact (or a very minimal impact on the environment)

2. Buy second hand clothes- this is the most eco friendly way to buy clothes. There is no additional carbon footprint (except for transport) associated with buying new clothes. But we understand that you cannot always find exactly what you want second hand and will sometimes need to buy new.

3. Buy quality clothes that will last, where possible in Eco friendly fabrics- fabrics made from recycled materials, probably have the smallest footprint as they do not have to be made from scratch. There is also the benefit of having saved materials that may have otherwise ended up in landfill. Other eco friendly fabrics including organic bamboo, cotton and hemp are all better than their conventional alternatives but still have a carbon footprint associated with their growth and manufacture and contribute to the problem of waste so should always be bought to last.

Finally, in order to ensure that your clothing is really sustainable, you should consider its whole life  cycle:

• Buy clothes to last
• Wash and dry (or clean) in as eco friendly manner as possible
• When you no longer need them recycle by selling or donating to charity.

The principles of sustainability can be applied to almost anything but for humans, it is the potential for long-term maintenance of wellbeing, which depends on the wellbeing of the natural world and the responsible use of its resouces. Fashion and clothing are well recognised as having a high environmental impact and being unsustainable. Here are just a few ways that you can become a more sustainable shopper when it comes to clothing and fashion:

• Buy clothes to last - choose quality pieces in classic styles that will not go out of fashion quickly.
• Look after clothes- ensure that clothes are washed according to instructions, protect from moths using cedarwood balls and make minor repairs as neccessary.
• Where possible buy second hand clothes or swap clothes.
• Recycle old clothes by selling them, swapping them or donating to charities.
• If you do buy new clothes, opt for sustainable fibres like organic cotton, bamboo and hemp.
• Consider carefully how you wash clothes and the environmental impact. Wash on a low temperature, line dry and use eco detergents where possible.

An interesting report entitled Well Dressed? and published by the University of Cambridge, Department for Manufacturing in 2006 explores the present and future sustainability of textiles in the United Kingdom. Most of us are probably aware that there are many issues surrounding the sustainability of the textiles industry in the UK but the report gives a really in depth and neutral look at the problems and identify the potential for significant and lasting change.

The report is highly relevant for consumers, media, business, education, government and campaigners and provides balanced evidence based information. Some of the key findings of the report in relation to the recycling of clothes are summarised below:

• The UK’s current behaviour in disposing of used clothing and textiles to landfill is not sustainable as volumes are growing.
• The second hand sector is growing and there is further demand so improved collection and sorting procedures will be beneficial in reducing waste and providing usable clothes to developing countries.
• Recycling is siginificant for materials with high impacts in the production phase.

According to the analysis in order to create change a consumer would:

• Buy second hand clothing and textiles where possible.
• Buy fewer more durable garments and textile products.
• When buying new products, choose those made with least energy and least toxic emmissions, made by workers paid a credible living wage with reasonable employment rights and conditions.
• Lease clothes that would otherwise not be worn to the end of their natural life.
• Extend the life of clothing and textile products through repair.
• Dispose of using clothing and textiles through recycling businesses who would return them for secondhand sale where ever possible but otherwise extract and recycle the yarns or fibres. 

Swapping, buying and selling second hand clothes is a great way of recycling and improving the sustainability of textiles. You can swap, buy and sell your second hand clothes for free on www.posh-swaps.com.