Posh Swaps Blog

Style Eyes Fashion Blog is the latest in a number of designers, celebrities and fashion bloggers to switch their focus to green and ethical fashion. The blog has also changed its name to Style Eyes Ethical Fashion Blog can now be found at www.ethicalfashionblog.com.
Ceri Heathcote, founder of Style Eyes Ethical Fashion Blog, made the change after realising that there was more to looking stylish than constantly buying cheap bad quality fast fashion. She discovered that it is possible to combine a love of fashion with charity shop, second hand, vintage and ethical clothing. She has also joined the army of fashionistas who are getting creative to refashion and upcycle old clothes for a unique and sustainable alternative to shopping on the high street and sharing their creations through online social networks.
Ceri says “How could I enjoy wearing and writing about clothes that had been made at the expense of both people and the planet? Blogging about second hand and ethical fashion is the perfect way to indulge my love of clothes without any guilt and hopefully inspire others to get involved too.”

Future plans for the Style Eyes Ethical Fashion Blog include a monthly new letter with ethical fashion news, tips and offers, plus affordable ethical fashion and vintage clothing guides.

For further information
www.ethicalfashionblog.com
Email: ceri@heathcotecommunications.co.uk

The idea of second hand clothes has always been, to many people, a not-so pleasant one, with people only going in to charity shops if necessary. These days, however, charity shops are now beginning to undergo some modern changes and reinvent themselves. Oxfam in particular are really embracing this change. With the environment being in its bad shape, the idea of recycled fashion is becoming more and more popular with some of the bigger high-street fashion stores creating new lines of their own made out of recycled and organic materials.

With the opening of two new ’boutique’ stores last summer that came with plenty of media attention, Oxfam have gone all-out to try to shake off the musty image of charity shopping and create the new image of fashion store, whilst most importantly helping the environment. The new boutique stores were created to be little more than a charity shop- they are shops that provide beautiful, one-off clothes made from recycled materials and the assurance that every item sold will raise money to fight poverty around the world.

The Westbourne Grove boutique in London stocks donated high-end pieces re-crafted from pre-owned garments, so some of the items available can be a little pricey, but in return you get a one-off piece that no one else will ever own. There are seven boutiques altogether across the country (though mainly in London) that have been divided in to five categories- Loved for Longer, Fair Trade, Reinvented Made with Love, and Good Fashion Sense- all the details of which can be found at http://www.oxfam.org.uk/shop/content/secondhandstore/fashion/boutiques/default.html.

The transformation has come courtesy of fashion guru and Oxfam volunteer Jane Shepherdson CEO, whose vision of reinventing recycled fashion has turned around our basic charity shop image with the Oxfam Boutique which brings together specially selected donations, customised by volunteers or restyled by designers to bring us the new idea that charity can be chic.

Picture taken from www.oxfam.org.uk