Lily Allen To Launch New Fashion Range
Tuesday, May 11th, 2010
Pop Singer Lily Allen has announced that she is to launch her new fashion business, named ‘Lucy in Disguise’, this Summer during Vintage at Goodwood Festival. She has also announced that she is turning her back on her music career to concentrate on the new business venture, which will feature vintage clothes with her sister Sarah Owen. The event is to take place over a long weekend in August this year in the grounds of the grand Goodwood Estate in West Sussex. It is to be hosted by Red or Dead founder and designer Wayne Hemmingway, and it will be the first festival of its kind to combine music, fashion, design and retail.
Lily Allen has commented in the past that she was considering the idea of taking a break from music, quoting ” To me, the idea of music and fashion being separate is just not possible- one can’t exist without the other. If you can’t find something here you are passionate about I would be very surprised!” The festival will also have its own ‘High Street’- which will contain temporary pop-up shops from the likes of The Body Shop, John Lewis, and Oxfam, as well as hair salons where stylists will recreate styles from past eras. There will also be a ‘Vintage Marketplace’, where vintage lovers will be able to browse around and shop in their own personal heaven! A main music stage will play host to several live acts, including Sandie Shaw, who will be performing for the first time in 20years.
It seems Lily Allen wants to take a serious shot at her fashion business, hence why she is retiring from music. It looks like her range will be a massive success, working under guidance of Wayne Hemmingway who has already been a huge success in the vintage market. “The thing I love about vintage is that it is incredibly well-made,” says Lily- “it lasts forever!”
Picture taken from www.telegraph.co.uk
