Posh Swaps Blog

There has been a lot of talk lately about sustainable clothes and eco fashion. Every day a new brand emerges that is in some better for the environment than conventional clothing and usually more ethically produced. But with fast fashion and the culture of buying cheaply (and often unethically) made high fashion clothing still highly popular and ‘environmental green washing’ becoming the new in phrase, what really can be done to make clothing more sustainable?

At Posh Swaps we believe that there is no right or wrong way to become more sustainable, anything that we can do, no matter how small is a positive step in the right direction. But there are some things that we can do that are likely to have a more positive effect than others.

1. Buy less clothes - it is quite simple really, the less clothes that we buy, the less environmental damage is caused in their manufacture and the less waste we make. Clothes swapping is a great alternative to buying clothes. It allows you to update your wardrobe without having an impact (or a very minimal impact on the environment)

2. Buy second hand clothes- this is the most eco friendly way to buy clothes. There is no additional carbon footprint (except for transport) associated with buying new clothes. But we understand that you cannot always find exactly what you want second hand and will sometimes need to buy new.

3. Buy quality clothes that will last, where possible in Eco friendly fabrics- fabrics made from recycled materials, probably have the smallest footprint as they do not have to be made from scratch. There is also the benefit of having saved materials that may have otherwise ended up in landfill. Other eco friendly fabrics including organic bamboo, cotton and hemp are all better than their conventional alternatives but still have a carbon footprint associated with their growth and manufacture and contribute to the problem of waste so should always be bought to last.

Finally, in order to ensure that your clothing is really sustainable, you should consider its whole life  cycle:

• Buy clothes to last
• Wash and dry (or clean) in as eco friendly manner as possible
• When you no longer need them recycle by selling or donating to charity.

Posh-swaps.com was at the Southbank Centre in London on Wednesday for the Sustainable Clothing Conference and update of the Sustainable Clothing Roadmap. The conference included entrance to Estethica, London Fashion Week’s sustainable trade show, a reception and address by Environment Minister Dan Norris.The conference brought together over 200 clothing industry representatives to discuss the ethical and environmental impacts of clothing.

One year on from the first sustainable action plan in which Posh Swaps pledged to promote recycling and reuse of clothes by encouraging clothes swapping and buying and selling of second hand clothes as well as other eco fashion and sustainable clothing. A further 40 companies and organisations have signed up to the action plan including British Retail Consortium, Ethical Fashion Forum, Forum for the Future, Levis Strauss, MADE-BY, Cotton Made in Africa, RSPCA, Society of Dyers and Colourists.

Since its creation the SCAP has brought together over 40 organisations, from high street retailers, to designers and textile manufacturers to battle the environmental and ethical impacts of ‘throw away’ fashion.  Some of the biggest names in fashion are working to take actions which will make a significant difference to the environmental footprint and social inequalities which blight some of the consumer fashion supply chain.

Many of the initiatives from the original action plan are now well underway including Tesco’s new sustainable clothing range in collaboration with From Somewhere which will launch this Spring and the Oxfam ‘Clothes Exchange’ partnership with M&S.

There was also the announcement of a £3.5 million fund to be made available over 3 years by the Responsible and Accountable Garment Sector (RAGS) fund for bids from organisations who want to make the clothing business more ethical and contribute more strongly to development in poor countries.

For the second season at New York Fashion Week, the Green Shows featured a range of global eco designers and brands sending a very clear message that New York can do green with style. The collections featured a range of ecofriendly fabrics including recycled and upcycled, organic and sustainable fabrics.

The Green Shows opened with an extravagant and elaborate couture , inspired collection, by London designer Gary Harvey featuring recycled clothes made into beautiful full skirted outfits.

Another fresh and charming collection was by Samantha Pleet whose organic cotton and wool clothes are made in a wind powered manufacturing facility in New York. Her designs are young and fresh and worn by a number of indie bands. This time her collection featured some very desirable pieces, simple but with a touch of fantasy.

JoAnn Berman’s colourful and eclectic collection was made using recycled and upcycled materials.

There was plenty more in terms of creative and wearable eco fashion at The Green Shows. John Partick Organic showed his collection at the main fashion week and has long been a shining example of Eco fashion in New York. His collection featured elegant and timeless pieces inspired by Lady Di and Joni Mitchell. Classic and nostalgic with some great tailoring.

Just sometimes the process of using recycled materials in fashion designs causes something amazing. In the case of his SS10 collection it was Christopher Raeburn who brought about this transformation turning decommissioned military stock that would usually be destined for the bin into some very beautiful clothes. The designer who is a graduate of the Royal College of Art and has recently been awarded NEWGEN sponsorship reinterprets streetwear into luxurious high end pieces made from parachute silk, heavy wools leather and quilting. The collection will also be accompanied by a range of hats and bags.

This has to be recycling at its best.

And here is out weekly round up of the best of green beauty and fashion for the week. Enjoy!

Factio Magazine gets Nicole Kidman’s 2010 SAG Awards “Beach Hair” with eco-friendly product by David Babaii! Find out which one!
Fashion Pulse Daily gets some great V-Day suggestions from renowned stylist Robert Verdi!
Guiltless & Glamorous rounds up the start of the awards season’s cruelty-free red carpet fashions!
Home Green gives you tips on how to switch to a facial thats tough on dirt and easy on the environment
Looking Sharp! discovers Fancy Clothinga new Pittsburgher designing wares with thrift store finds!
My Beauty Bunny asks the question – What are parabens and should we be worried about them?
Posh Swaps talks fashion and sustainability with some useful tips.
Runway To Retail finds out if H&M is Lying About ‘Organic’ Cotton Click Here
Shopping and Info idea for Valentine’s Day Gift ala Angelina Jolie give to charity in the name of your loved one.

The principles of sustainability can be applied to almost anything but for humans, it is the potential for long-term maintenance of wellbeing, which depends on the wellbeing of the natural world and the responsible use of its resouces. Fashion and clothing are well recognised as having a high environmental impact and being unsustainable. Here are just a few ways that you can become a more sustainable shopper when it comes to clothing and fashion:

• Buy clothes to last - choose quality pieces in classic styles that will not go out of fashion quickly.
• Look after clothes- ensure that clothes are washed according to instructions, protect from moths using cedarwood balls and make minor repairs as neccessary.
• Where possible buy second hand clothes or swap clothes.
• Recycle old clothes by selling them, swapping them or donating to charities.
• If you do buy new clothes, opt for sustainable fibres like organic cotton, bamboo and hemp.
• Consider carefully how you wash clothes and the environmental impact. Wash on a low temperature, line dry and use eco detergents where possible.

2010 is the International Year of Biodiversity as declared by the UN. So what has this got to do with fashion you might ask?

Well fashion as  with many other industries has a significant impact on the environment. From the pollution caused by pesticides used to grow cotton to the disposal of clothing at the end of its life. Natural ecosystems have a very delicate balance. Change just one environmental factor and the balance will collapse having far reaching ecological effects. Biodiversity describes the variety of flora (plants) and fauna (animals) that exist in the world and as ecosystems are destroyed or fragmented so the biodiversity is lost. Ultimately loss of biodiversity has an impact on humans as it provides food sources, shelter, safe guards water and effects CO2 emmissions and global warming.

Events will be taking place around the globe to celebrate biodiversity and explore ways to sustain biodiversity. Specifically for fashion, EcoChic Geneva on 20th and 21st January will begin with a 1.5 day seminar “Redefining Sustainability in the International Agenda” from the perspective of the fashion and cosmetics industries.

picture from Looking Sharp

With so many people making new years  resolutions, it is a great time to think about how you can green your wardrobe, your beauty regime and your life. Don’t worry it is not as scary as it sounds, there are lots of small changes that you can make and this week our Green Chic friends are showing you how much fun it can be!

Giveaway Alert! Factio Magazine is giving away the Katherine Kwei Joyce-Carry All (as seen on Sienna Miller) and Pop System 40 - Swivel Chair from IQMatics! Sign up today!
Fashion Pulse Daily reviews the latest We Love Colors legwear and quickly becomes obsessed!
Guiltless & Glamorous says to start 2010 out right with her first in a four-part series of posts on cruelty-free product lines to try in the New Year!!
Looking Sharp! checks out The Garbologist’s Wife , a designer creating clothing for the ‘real’ women with up-cycled fabric and vintage finds.
My Beauty Bunny shares her favorite cruelty-free acne scrub!
Posh Swaps is really excited to Celebrate International Day of Swishing with an online swap party, A great way to recycle clothes!
Runway To Retail: We love Clarins Organic Soap so Shop now and get free travel-sizes Toning Lotion and Day Cream with any $30 purchase (valid thru 1/8/10)

A very happy New Year from Posh-swaps.com. We hope that you had a great 2009 and also look forward to lots if swapping in 2010. Here at Posh-swaps.com, we  have made a few changes to the way that you list items to make it even easier for you. You can now upload any size photograph and it will be resized to the required dimensions. Other plans for 2010 include more promotion of the site to increase out user base and the choice of clothes for swappers. We hope to promote eco fashion and sustainable style even more, keeping you up to date with the ultimate in guilt free style. We also hope to organise lots more fun clothes swap parties. Finally, we have no plans to introduce any fees throughout 2010 and beyond. Posh-swaps.com is still completely free to register, list, swap, buy and sell second hand clothes. Please let us know if you have any other ideas or feedback about the site.

The new year is a great time to swap clothes. Why not have a clear out of your wardrobe and swap anything that you no longer wear. If you have not worn something for over a year, then you will probably not wear it again.

If you have received clothes from well meaning friends and family that you just know you won’t wear, instead of leaving it hanging in your cupboard, why not swap it for something you will wear.

If your new years resolution is to lose weight, treat yourself to some new clothes in your new size by swapping your old clothes. A great new wardrobe to suit your figure for free.

Happy New Year and Happy Swapping!

At Posh Swaps, we love ethical and eco style so were delighted to see the brand new EmmieJay websitewith a great selection of ethical accessories. We met Mary Jane Sweeting at the clothes swap party in Bath where she had a stall selling her gorgeous goodies and we couldn’t wait to see what else was on offer on the new website.

 Everything in the collection is selected for both its qulaity and individual style as well as its ethical credentials which include sustainable materials, recycled materials, made locally and Fairtrade.

Some of out favourites are these retro style Eel skin purses made from a by product of the Korean food industry, super soft sustainable bamboo socks that will keep your feet fresh all day long and clothes made from upcycled fabrics.