Katherine Hamnett Lauches New Eco Beach wear
Saturday, June 19th, 2010
British designer Katherine Hamnett has designed and launched a new swimwear range for online fashion retailer YOOXYGEN. This is a rather special design- the swimwear is eco-friendly! YOOXYGEN, part of the YOOX group, is popular for being a go green company with many of their clothing and accessories made from either recycled or organic fabrics.
The collection is called ‘Save the Sea’ and includes bikinis, swimsuits, totebags and beach towels for both Men and Women, and are made entirely from renewable fabrics, organic cotton, and recycled polyester. Some of the pieces are decorated with cute polka dots, whilst others are more plain but bear the ‘Save the Sea’ logo. There are 14 pieces to the collection altogether, and the prices can be a bit expensive- starting from around £45 but with a percentage of each sale going to charity. The designs of the collection represent an old-fashioned 50’s style, whereas Katherine Hamnett’s usual style is more 80s. Her style was so fresh and and also successful that many other designers copied Katherine-she was the one responsible for the baggy slogan t-shirts which many of us still wear today as well as leggings, distressed denim, and the crumpled look, and started to make ethical and environmental clothing.
When talking about the swimwear collection, Katherine says, ” I have called this collection Save the Sea because the sea that we all love is dying due to the impact of human activities such as oil spills, sewage dumping, industrial pollution, chemical fertilisers and pesticide run-off, lack of fish stock management and over-fishing which can lead to the extinction of different species in the sea.” Hopefully, with the help of this new collection, we can all be made aware of the dangers to the sea and start making changes that could help the future!
