Press
For press enquiries, please contact Ceri Heathcote at posh-swaps@heathcotecommunications.co.uk.
31st December 2009, Posh-swaps.com celebrates International Day of Swishing with free online swishing party
Posh-swaps.com will celebrate International Day of Swishing on 9th January 2009 with a free online swishing party. The party is open to anyone and everyone with the opportunity to list and swap as many clothes as they like for free. The phenomena of swishing or clothes swap parties have become hugely popular as they are fun, frugal and environmentally friendly. Online swapping is the perfect alternative to swishing for those who prefer to swap from the comfort of their own home.
9th January 2009 has been declared International Day of Swishing by Futerra Sustainability Communications and Lucy Shea founder of Swishing. The flagship event will be held at the Andaz Liverpool Street Hotel in London but for swappers all over the world who want to take part, there will also be an online swishing party at Posh-swaps.com on 9th December 2009.
Swappers can join the online party by registering with posh-swaps.com, before listing as many items of clothing as they like by uploading a photo, description and details. They can then browse swap items listed by others before proposing as many swaps as they like. The website is completely free to use including registering, listing, swapping buying and selling second hand clothes. Fashion Bloggers from all over the world will also be invited to attend and help promote sustainable style by listing their clothes.
Ceri Heathcote founder of Posh-swaps.com commented “International Day of Swishing is such a great opportunity to get people from all over the online at once to swap clothes, have fun and promote sustainable style. It is also a great way to refresh your wardrobe for the New Year without spending money and swap any unwanted Christmas presents”
Attend the posh-swaps.com online swap by visiting www.posh-swaps.com to register and list your items of clothing on or before 9th January 2010.
13th August, Posh-swaps.com to hold it’s first ever clothes swap party in London
Posh-swaps.com, the clothes swap website is holding it’s first ever clothes swap party in London. The party which will include a pamper treatment, glass of wine and goody bag for each guest will be held on 17th September from 7.30pm until 10pm at St Michaels and All Angels church in Chiswick.
Posh-swap.com is a website where users can swap, buy and sell second hand, vintage and recycled clothes for free. The latest plan to hold clothes swap parties in various locations around the UK in collaboration with Total renewal beauty and Style to Wear, Personal Styling, reflects the growing popularity of clothes swapping and second hand clothes. The website has proved a huge success, but many swappers also want to combine the clothes swapping with a social event and the opportunity to look at the clothes up close. The pampering treatments provided by Total Renewal will allow swappers to really relax and enjoy themselves.
Clothes swapping parties which are also referred to as swishes originated in the US. Their popularity has quickly grown in the UK as consumers abandon fast fashion in favour of sustainable style. This change in consumer behaviour is due to a much greater awareness of both the environmental and ethical issues surrounding fashion and the current economic conditions.
Each attendee at the Posh Swap Clothes Swap party will be asked to bring along 5 pieces of unwanted clothing that someone else would be delighted to receive. All of the clothes will be laid out so that swappers can browse and socialise while enjoying a drink before the beginning of the swap is announced. Once the swap begins, swappers can claim up to 5 pieces of clothing. Swappers will also have the opportunity to indulge themselves with either a mini manicure or neck and shoulder massage and one lucky person will receive a styling and makeover session.
Tickets for the first ever Posh Swaps clothes swap party in Chiswick are £15 by advance purchase only. Full details of Posh Swaps clothes swap parties are available on www.posh-swaps.com/blog/posh-swaps-clothes-swap-parties/.
For further information visit http://www.posh-swaps.com
6th August 2009, Innovative clothes swap website offers the opportunity to sell refashioned clothes for free
Posh Swaps, the recently launched website for swapping, buying and selling second hand clothes, now offers those recycling, refashioning and reworking old clothes, the chance to sell their creations for free. Clothes swap websites, second hand and vintage clothes have seen a recent surge in popularity due to a combination of factors including environmental awareness and the recession. Now fashionistas are taking recycling one step further giving old clothes a new lease of life by refashioning and restyling them into new creations. The beauty of wearing refashioned clothes is that each piece is completely unique and individual.
Posh Swaps celebrates individual style using second hand and vintage clothes. They promote recycling and environmental issues through their blog, but also recognise the need to look stylish. By allowing creators of refashioned clothes, they hope to create a vibrant market place of innovative and fresh styles for everyone to enjoy. Selling homemade fashion is also hugely popular with many crafters selling their individual pieces through sites like Etsy and Folksy, the UK equivalent. Posh Swaps offers those making fashions using recycled materials a sales platform that is completely free to use.
Refashioning of old clothes is the next big trend with some of the big corporate and high street names selling recycled and reworked clothes including Oxfam and Topshop. There are also a growing number of innovative designers and labels using old clothes and recycled textiles in their designs.
Whether swapping, selling or buying registration is free and straight forward to set up. Once your account is formed you may begin listing your creations to sell. Simply add a photograph and description of you item and tick the new creation box. Sellers can receive payments directly by PayPal or cheque. The most innovative and talented refashioners will also be featured on the Posh Swaps blog giving them additional exposure.
16th June 2009, Posh-swaps.com Offers The Latest Clothes Swap Alternative To Swishing Parties
Posh-swaps.com launched just over a month ago and is the latest clothes swap alternative to the swishing parties that have become immensely popular in the UK over the last year. Clothes swapping is a great way to refresh your wardrobe and is both frugal and eco friendly. Clothes swap websites like posh-swaps.com offer a wide range of clothes and accessories to swap and greater control over the swap than clothes swapping parties.
The rise in the popularity of clothes swapping or swishing parties is due to a combination of greater awareness of the environmental impact of clothing manufacture and waste and the recession. Landfill is a huge problem in the UK the recent trend for fast fashion that is worn only a few times has contributed to the issue. Clothes swapping is a way of recycling old clothes and extending their useful life. It is also a way of reducing the amount of new clothing that is bought. The manufacture of new clothes has a range of environmental impacts including pesticide pollution and carbon footprint. Swapping clothes through posh-swaps.com is also completely free so swappers can completely refresh their wardrobe without spending any money.
Clothes swap parties are great fun and have been popular with large and small scale parties being arranged around the UK businesses, charities and individuals but clothes swapping websites offer a great alternative for those who don’t have time to go to parties, want more choice of items to swap or more control over the swap. They offer swappers the chance to make swapping and sustainable style a way of life instead of just an occasional event.
Posh-swaps.com is a place to swap, buy and sell second hand designer, high street and vintage, men, women’s and children’s clothes for free. It is also a place to buy and sell recycled reworked and refashioned clothes. Visit http://www.posh-swaps.com for swapping, buying and selling.
7th May 2009, Posh-swaps.com, a second hand clothes swapping site features the ultimate in Eco fashion
Posh-swaps.com a new site for swapping buying and selling second hand clothes officially launched on 28th April 2009. The website which features vintage, second hand and restyled clothes is completely free to register, buy or sell.
Posh-swaps.com a new site for swapping buying and selling second hand clothes officially launched on 28th April 2009. The website which features vintage, second hand and restyled clothes is completely free to register, buy or sell.
Clothes swapping has become hugely popular since swishing parties caught on, a phenomena in the US. Clothes swapping offers a sustainable and eco friendly for people to refresh their wardrobes and update their style. It helps to combat the growing problem of textile waste in landfill which has been made worse by the latest trend for fast fashions. Second hand clothes also help to reduce the environmental impact of the manufacture and distribution of new clothing.
Eco fashion is currently seeing a huge increase in interest as consumers become more aware of the impacts of their consumer choices on the environment. The impact of pesticides in cultivation of cotton has been particularly well publicised and initiatives such as the governments sustainable clothing action plan and Estethica at London Fashion Week has further increased the public interest in sustainable style.
Ceri Heathcote Director of Heathcote Communication “We want Posh Swaps to be a free resource where anyone can buy/ sell or swap second hand vintage and restyled clothes. We hope to help create an environmentally and economically sustainable way for people to refresh and update their wardrobes. Swishing parties have become huge and this is just the next step in making the swapping a simple process, with plenty of choice that individuals have complete control over. The Posh Swaps blog will contain posts to help people develop their own individual style instead of following trends as well as fashion on a budget and eco fashion”.
http://www.posh-swaps.com launched on 28th April 2009.
10th March 2009, Posh Swaps Blog launches with tips on individual style and Eco fashion for the recessionista
Heathcote Communications has just launched a new blog in advance of their new clothes swapping website launch on 2nd April. The blog that launched a few weeks ago offers great tips on individual style, Eco fashion and looking good on a budget. It is intended to compliment posh-swaps.com, a website where individuals can swap buy and sell vintage, restyled and second hand designer and high street clothes.
The Posh Swaps website and blog have been created by Heathcote Communications, an online fashion marketing company, in response to a demand for sustainable style and affordable fashion.
Ceri Heathcote, Director of Heathcote Communications Ltd said “We want Posh Swaps to be a free resource where anyone can buy/ sell or swap second hand vintage and restyled clothes. We hope to help create an environmentally and economically sustainable way for people to refresh and update their wardrobes. Swishing parties have become huge and this is just the next step in making the swapping a simple process, with plenty of choice that individuals have complete control over. The Posh Swaps blog will contain posts to help people develop their own individual style instead of following trends as well as fashion on a budget and eco fashion”.
The Posh Swaps blog also contains a weekly feature with photographs of second hand and vintage style. Readers are encouraged to send in photographs of their own outfits made created with second hand or recycled and restyled clothes.
For more information visit http://www.posh-swaps.com/blog or email ceri@heathcotecommunications.co.uk.
