O’Neill Launches New Eco-Collection.
Friday, April 16th, 2010The famous fashion sport’s brand O’Neill has announced the launch of their new collection called ECO’Neill-
a collection that is made entirely out of eco-friendly and sustainable materials in a new attempt at ‘doing their bit’ for the environment, and so reduce O’Neill’s carbon footprint. As O’Neill is one of the world’s leading companies when it comes to surfing products, the launch (which will be released next Spring), comes to us as extremely good news as they are seen to many as role models for other surfing and sporting brands.
The collection includes board shorts with fabric made from recycled plastic bottles, basic t-shirts, tanks and beanies made entirely from 100 percent organic cotton, and novelty t-shirts and tanks made from 100 percent organic cotton slub jersey. Advertising the new eco-collection is reggae artist and waterman Mishka, who completely supports the launch. He will promote his latest album release ‘Talk About’ to coincide with the launch, and will be giving his fans a preview of the collection during his album tour which started at the beginning of April. As the newest member of the O’Neill family, he will also be contributing to the designs and creative side of further ECO’Neill styles. Also in the coming months ahead, Mishka will then be featuring in advertising for the brand, social media and mobile marketing to show his support for the coming launch. O’Neill is among many different companies- designer and high street- to launch a new eco-friendly range.
Having been around since 1952 when the world’s first neoprene wetsuit was introduced by surfer Jack O’Neill, O’Neill’s are extremely pleased to be able to create such a range made from recycled and organic materials and yet still maintain their surfing image around the world and continuing to deliver to their customers exactly what they need in terms of style, flexibility, and now the knowledge that what they’re wearing is reasonably sourced.
Picture taken from www.fashionunited.co.uk















