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If you have made the decision to live a more sustainable lifestyle and to only buy products that are considered ethical then new fashion is likely to be something that will have though about. There is plenty of evidence of practices in the fashion industry that are damaging to both the environment and people involved but what is ethical fashion and what do we need to consider when shopping for ethical fashion?

Ethical and sustainable fashion is a term that can be used to describe any clothing that is produced and distributed in a way that is more ethical than conventional clothing. This can include any or all of the following:- organic or sustainable fabrics, made in an ethical factory, Fairtrade, a proportion of the companies profits donated to charity, made by co operatives, made from recycled materials. As the term ‘ethical fashion’ encompasses so many different aspects, it can sometimes be difficult to work out exactly what is ethical.

1.       Environmental Impact

If you want to minimise the impact that your clothing has on the environment, you can do so buy buying second hand or clothes made from organic or sustainable fibres. The cultivation of conventional cotton uses a large amount of pesticides which are both damaging to the environment and can contaminate water supplies. The growth of cotton using pesticides is also not sustainable and farmers become trapped in a cycle of using more and more pesticides to combat the resistance that the pests develop. Other environmental considerations when buying clothes are the carbon footprint or amount of CO2 emissions associated with their production and whether they are made from natural fibres and so biodegradable after their natural life. You could also look for ethical shoes as the process of tanning leather is also damaging to the environment.

2.       A Fair Deal For Everyone

Buying ethical fashion is partly about ensuring that everyone in the supply chain gets fair remuneration. This is particularly important for the growers of cotton and the most well known and established scheme for ensuring this is Fairtrade. There are also a number of other schemes and co operatives that ensure that those involved in the manufacture of clothing get a fair deal.

Buying quality clothes to last is not only the most sustainable way to shop but also allows you to pay a reasonable price for  a piece of clothing which can then be passed on to those in the supply chain.

3.       Manufacture

The factories that clothing is manufactured in are often dirty, dangerous and uncomfortable for workers. Some employ child labour, some treat their staff very badly not allowing them basic human rights and some pay less than a living wage. In particular leather tanning uses some very toxic chemicals that can be damaging to the workers as can the glue used to make shoes. Often ethical shies are made using vegetable tanned leather or other natural materials. Some companies provide information on the standards in the factories where their clothes are produced so that you can be sure that staff are treated ethically.

4.       Overall ethical policies of a company

Whilst some companies may sell clothing that is ethical in one way or another, for some people this is not enough. It is worth considering whether you want to buy ethical fashion from a company, which makes the majority of its money selling non ethical goods.  Many companies will have strict ethical policies covering all areas of their business and may even include donating a proportion of their turnover to charity.

5.       Watch out for green washing

Green washing is the term used to describe unsubstantiated claims about eco or ethical credentials of their products, by companies for the purpose of marketing. The only way to avoid green wash is to look for further information. Some time the labels or packaging on ethical shoes or clothing will give further information. If not the website is a good place to look. Look for standards and certifications which prove their claims and the companies overall ethical policy.

When shopping for ethical fashion, you need to decide what is important to you. The type of ethical shoes or clothing that you buy will very much depend on what you are looking to achieve. By buying Fairtrade, you can ensure that your purchase in benefiting people in another country, by buying clothes manufactured locally, you are helping the local economy and it is easier to check that staff in the factories are treated well. Which ever type of ethical clothing, you choose to buy; any small steps that you can take will have some benefit.

For the first time Po-Zu’s entire Autumn-Winter shoe collection is online. The collection of natural and ethically produced footwear with a topsy-turvy theme is displayed on http://www.po-zu.com/

Warm in even the coldest weather, Po-Zu winter shoes are also breathable. This is achieved by lining them with bio-based materials, which are naturally thermal, such as unbleached and undyed pure felt wool and vegetable tanned sheepskin. This season Po-Zu also treats tweed, felt and sheepskin shoes with an eco-friendly water-resistant coating. Waxed suede shoes are treated with coconut shoe cream to improve water resistance.

The women’s Piper boot is a new, taller version of the old favourite style Pep. With lacing at the back, the shaft become fully adjustable to provide a snug, perfect fit. The vegetarian Joy and Yew styles now come in elegant mixed-colour tweeds with fine blotched-pattern.

As for the men’s range, there is a new Chelsea boot called Che,that has a unique elasticated gusset moulded in natural latex, embossed with the repeat pattern of the Po-Zu butterfly. It’s a refreshing alternative to the typical synthetic woven elastic and is also longer lasting. Technically speaking, the entire range comes with the Butterfly Suspension Mechanism at the heel; it softens the impact as the foot hits the ground. Sandwiched between the sole and the inner-sock lies Po-Zu’s unique coconut fiber ‘foot-mattress’. This dream mattress gradually moulds to the shape of your feet, making them feel incredibly rested.

Po-Zu was launched in 2006 with the aim of setting new standards in ecological and ethical

footwear manufacturing. Its shoes are made from carefully selected natural materials that are healthy for your feet, safe for all the workers throughout the supply chain, and kind to the environment.

By stitching all the components together, Po-Zu avoids harmful glues, making its shoes more breathable, durable, repairable and recyclable.

The brand’s other prime purpose is to provide maximum comfort. The experience of walking or even standing in Po-Zu shoes is absolute pleasure. Thanks to its unique ‘foot-mattress’ feet feel incredibly rested. The coir ‘foot-mattress’ also provides great air circulation to keep feet dry, and good insulation from both hot and cold climates. Po-Zu’s original shoebox was nominated for the UK Green Awards 2006, for best packaging.

The biodegradable coconut box can be used as trays to grow seeds. As the plant grows, the entire packaging can be planted into the ground where it eventually decomposes into the earth.

Following its commitment to produce products that are as non-toxic as possible, Po-Zu launched in 2007 a shoe cream that is so safe it can be eaten. Apart from treating leather, the Edible Shoe Cream is also an all-in-one beauty product that can be used as a lip balm, skin moisturizer, hair conditioner, massage oil and cooking oil. It can even be spread on toast for a nutritious snack.

Choosing a pair of boots for winter is all about finding a really snug and warm option. If you like keeping up with the latest fashion, you are lucky this year as outdoor wear, alpine sports and shearling linings are all key trends and all really cosy. There are also plenty of ethical choices of outdoor boots made from natural materials and vegetable tanned leather.

Our favourites are from the El Nauralista range at Spartoo. A collection of boots inspired by Inuits who live in artic conditions and know more than most how to keep their feet toasty warm.

Inuit Fogh These boots would look amazing with leggings and a  chunky knit jumper or cape plus an oversized knitted scarf.

Organico Fimi - These boots would look great worn over skinny jeans for a very stylish winter outfit. They have a warm lining and a stylish design made from different pieces of leather sewn togther.

Inuit Koki - Another great pair of boots, this time ankle height which is great for wearing with trousers.

Finding eco friendly footwear can sometimes be tricky. Second hand shoes can be difficult to find in the right size and conventional shoes can be environmentally damaging due to the tanning of leather, synthetic materials and glues used in the manufacture.

For the winter, everybody needs a great pair of boots and we have spotted some amazing eco friendly options at Spartoo.

These CREA grey boots by Airstep are a really individual version of the classic biker boot. They are made using vegetable tanned leather which eliminates the use of environmentally damaging chemicals for tanning the leather. They would look great worn with a pair of skinny jeans.

These Duna Silko boots by Eco brand El Naturalista are also made using vegetable tanned leather. They were designed taking inspiration from the feeling of freedom that rules in the Namibian desert. The heel makes them great for wearing with a smart casual outfit. They look great with trousers or a skirt.

These Organico Fimi boots by El Naturlista are made from by a Scottish artist who takes Mother Nature for his muse. They are made from different pieces of vegetable tanned leather stitched together. They are perfect for wearing with a cosy casual winter outfit.

An eco fashion company from the Isle of Wight is taking on fashion’s last big challenge –making eco fashion cool.

Rapanui use eco-textiles like organic cotton and bamboo, trade and manufacture ethically using renewable energy and host an award winning traceability tool on their website where shoppers can quickly find out exactly how and where their clothing is made. Now that they have established an eco-friendly supply chain the company has turned its attention to the design challenge – turning eco-fashion around from hippy to hip.

Their women’s collection is about creating super soft, flattering basics- eco fashion essentials that are made to last and outlast seasons. From knickers and socks to leggings and great basic t-shirts,

Rapanui have created a collection full of wardrobe essentials made ethically from natural, organic materials – eco clothing that packs a serious style punch.  

Designer Martin Drake-Knight  states “We all know, at the back of our minds, that fast fashion has some quite serious and negative consequences, but it can be hard to find out exactly where clothing comes from and how it is made, and the ranges that clearly are eco-friendly are also clearly not chic. At Rapanui we want to change that, and make it convenient for people to shop quickly, with a conscience. Eco Fashion no longer has to be exclusive or expensive.”

Rob Drake Knight, Co Founder, continues, “The great thing about using eco-fabrics is that they are naturally softer, more breathable and comfy. We’ve also developed initiatives like Traceability and Eco-labelling to make ethical shopping easier on the high street and online.”

The brand says that it’s not that people don’t care about these issues, it’s just they don’t know and suggest that fashions unique power to inspire trends could be used to some good.

Rapanui are winners of the 2010 Sustainable Business Awards, Runners up at the 2010 Enterprising Young Brits Awards and finalists at the 2010 RSPCA Good Business Awards. Rob and Mart Drake-Knight are also listed on the Future 100 List of Top Young Ethical Entrepreneurs.

So take a look at their women’s organic clothing and do your bit for nature.

My name is Laricea Ioana Roman and I am a student at Kingston University, London. I am doing a Master in Marketing, Advertising and Communications and at the moment I am writing my Dissertation. My topic is related to ethical clothing, more specifically, I am investigating how personal values influence customers’ decision to buy ethical clothing. In order to come up with some answers for my topic, I need some opinions from people who actually bought ethical clothes. Thus, I am kindly ask you to complete my survey, which will take you no more than 10 minutes and It could give you the chance to win £30 vouchers at The Body Shop and three eco-fashion books.

You can complete the survey here

Po-Zu is pleased to announce the launch of its ethical and ecological footwear retail website www.po-zu.com.

The new website now allows customers from all EU countries to buy their Po-Zu shoes direct as well as through the established Po-Zu stockists, including Terra Plana and the Natural Shoe Store in the UK.

Po-Zu is a range of stylish footwear for men and women with an environmental consciousness. They are safe for the people involved in the manufacturing process and their impact on the environment is minimal. Their coconut fibre foot-mattress is not only biodegradable but also provides a uniquely pleasurable walking experience thanks to its springy fibrous structure.

“The beauty of this web store, is that we are able to offer our entire range for the first time under one virtual roof” explains Po-Zu founder Sven Segal. “It’s also about being transparent and accessible. The site has been designed to be as user friendly as possible, and you can easily find our retail store partners there too”.

With extreme hot weather in mind, Po-Zu’s spring-summer line uses sustainable, breathable, and lightweight materials which are kind to our body and the planet. Po-Zu has also expanded its selection of Vegan shoes this season by incorporating organic hemp and cork to over 70% of its entire range.

The cork is produced from the bark of the Cork Oak tree Quecus Suber, which grows
in Portugal where the shoes are produced. The harvesting does not harm the tree and a new layer of cork re-grows, making it a renewable resource. The hemp is organically grown, unbleached, with low-impact dyes, free from heavy metals.

Apart from shoes there are a few accessories on offer like edible shoe cream and coconut shoebox planters. Also, a sweet, short film follows the shoe production route, from the coconut husk in Sri Lanka, through to England and finally Portugal where the shoes are made.

Po-Zu was launched in 2006 by shoe designer Sven Segal with the aim of setting new standards in ecological footwear manufacturing. The shoes are made from carefully-selected natural biodegradable materials, free from harmful chemicals, and organically certified where possible. Harmful glues are avoided by stitching the shoes together, which also makes them more breathable, durable, repairable and recyclable.

The brand’s other goal is to provide maximum comfort and pleasure for the people who wear its shoes, while ensuring the shoes are ethically sourced and manufactured.

Po-Zu’s shoebox was nominated for the UK Green Awards 2006, for best packaging. The biodegradable coconut box can be used as trays to grow seeds. As the plant grows, the entire packaging can placed in the ground where it will decompose and turn into earth.

Following its commitment to produce products that are as non-toxic as possible, Po-Zu launched in 2007 a shoe cream that is so safe it can be eaten. Apart from treating leather, the Edible Shoe Cream is also an all-in-one beauty product that can be used as a lip balm, skin moisturizer, hair conditioner, massage oil and cooking oil. You can even spread it on toast for a nutritious snack.

Finding a classic style of shoe that works well with all sorts of casual and smarter outfits for the summer can sometimes be challenging. These Mocassins by Pikolinos combine attention to detail and comfort in a shoes that will go with almost any casual summer outfit. We love the stitching and the neutral, versatile colour. They also have an anatomic sole for maximum comfort.

These shoes have also been made with minimum impact on the environment. Whilst most leather is tanned using a cocktail of chemicals including chromium which are bad for the environment and damaging to the health of those working in the tanneries, these shoes are made using vegetable tanned leather. Tanneries often cause substantial pollution of the air, water and land in surrounding areas. Vegetable tanning uses only natural agents which is much kinder to the environment.

Pikolinos is a Spanish brand with a focus on natural design and artisan manufacturing giving high quality, comfortable shoes that are made with respect for the environment. Their shoes all conform to their three fundemental values which are unique, natural, and authentic. They have a range of shoes available on Spartoo.co.uk including sandals, court shoes and boots.

A new online boutique company called Sequel London has arrived on our scenes- one of the latest boutiques to launch that are eco-friendly. Sequel London offers a range of leather handbags, which have been made from recycled leather jackets, discarded silk ties and curtains that are no longer wanted. The company has been created by cousins Claire Baigent and Laura Queening, both of whom want to reduce waste and to encourage sustainability in fashion by choosing unwanted clothes and accessories from Oxfam’s Wastesaver Warehouses, and using the materials to create their stunning new range.

The collection features bags made from leather including leather buttons, a removable silk tie decoration to add colour and style to the bags, and recycled curtains which are cut so to provide the lining of the bag. The ties on each bag will vary by design and will depend on the amount donated to Oxfam, so no two pieces will be the same. All of the Sequel London products are made in London itself, and the company is aiming to use recycled materials wherever possible- from the leather and the curtains, to the packaging and the stationary which will be made from recycled paper. All of the products have been designed by co-owner Laura Queening, who graduated from the London College of Fashion in 2007. “We decided to launch Sequel London as a way of encouraging sustainability in fashion by using those cast-offs that most of us have in the backs of our wardrobes, to produce classic, beautiful pieces that can be worn with pride time and again,” comments Laura. “We only choose the best quality material, even if the clothing itself has passed its fashion sell-by date.” Claire Baigent graduated from Newcastle University in 2006, and holds a CIPR Advanced Certificate in Public Relations.

The Spring/Summer collection, which is only available to buy online at sequellondon.co.uk, consists of six designs which are priced from £39 to £79, and offer beautiful and durable designs to last a life-time at high street prices.

Pictures and Quotes from www.sequellondon.co.uk

Some more very green and very stylish posts from our Green Chic friends this week - enjoy!

Factio Magazine goes green this spring with eco chic footwear! Naya shoes are made with style and comfort in mind while still being gentle on the environment.
Fashion Tribes Check out Dita Von Teese in eco-chic, plastic fantastic shoes by Jean Paul Gaultier for Melissa -
Guiltless & Glamorous reviews a hot new cruelty-free skincare line made in Vancouver!
My Beauty Bunny tells us about the new USPS shelter animal stamps that help save animals’ lives!
Posh Swaps has some great tips on organising a clothes swap party or swishing
Runway To Retail checks out the spring/summer 2010 collection of AGGA B.that is sure to intrigue you.

picture from Runway to Retail