Posh Swaps Blog

There has been a lot of talk lately about sustainable clothes and eco fashion. Every day a new brand emerges that is in some better for the environment than conventional clothing and usually more ethically produced. But with fast fashion and the culture of buying cheaply (and often unethically) made high fashion clothing still highly popular and ‘environmental green washing’ becoming the new in phrase, what really can be done to make clothing more sustainable?

At Posh Swaps we believe that there is no right or wrong way to become more sustainable, anything that we can do, no matter how small is a positive step in the right direction. But there are some things that we can do that are likely to have a more positive effect than others.

1. Buy less clothes - it is quite simple really, the less clothes that we buy, the less environmental damage is caused in their manufacture and the less waste we make. Clothes swapping is a great alternative to buying clothes. It allows you to update your wardrobe without having an impact (or a very minimal impact on the environment)

2. Buy second hand clothes- this is the most eco friendly way to buy clothes. There is no additional carbon footprint (except for transport) associated with buying new clothes. But we understand that you cannot always find exactly what you want second hand and will sometimes need to buy new.

3. Buy quality clothes that will last, where possible in Eco friendly fabrics- fabrics made from recycled materials, probably have the smallest footprint as they do not have to be made from scratch. There is also the benefit of having saved materials that may have otherwise ended up in landfill. Other eco friendly fabrics including organic bamboo, cotton and hemp are all better than their conventional alternatives but still have a carbon footprint associated with their growth and manufacture and contribute to the problem of waste so should always be bought to last.

Finally, in order to ensure that your clothing is really sustainable, you should consider its whole life  cycle:

• Buy clothes to last
• Wash and dry (or clean) in as eco friendly manner as possible
• When you no longer need them recycle by selling or donating to charity.

Posh-swaps.com was at the Southbank Centre in London on Wednesday for the Sustainable Clothing Conference and update of the Sustainable Clothing Roadmap. The conference included entrance to Estethica, London Fashion Week’s sustainable trade show, a reception and address by Environment Minister Dan Norris.The conference brought together over 200 clothing industry representatives to discuss the ethical and environmental impacts of clothing.

One year on from the first sustainable action plan in which Posh Swaps pledged to promote recycling and reuse of clothes by encouraging clothes swapping and buying and selling of second hand clothes as well as other eco fashion and sustainable clothing. A further 40 companies and organisations have signed up to the action plan including British Retail Consortium, Ethical Fashion Forum, Forum for the Future, Levis Strauss, MADE-BY, Cotton Made in Africa, RSPCA, Society of Dyers and Colourists.

Since its creation the SCAP has brought together over 40 organisations, from high street retailers, to designers and textile manufacturers to battle the environmental and ethical impacts of ‘throw away’ fashion.  Some of the biggest names in fashion are working to take actions which will make a significant difference to the environmental footprint and social inequalities which blight some of the consumer fashion supply chain.

Many of the initiatives from the original action plan are now well underway including Tesco’s new sustainable clothing range in collaboration with From Somewhere which will launch this Spring and the Oxfam ‘Clothes Exchange’ partnership with M&S.

There was also the announcement of a £3.5 million fund to be made available over 3 years by the Responsible and Accountable Garment Sector (RAGS) fund for bids from organisations who want to make the clothing business more ethical and contribute more strongly to development in poor countries.

Over 30 international models and celebrities have stepped up to be photographed in EJF’s 2010 summer collection of designer organic cotton t-shirts by Jenny Packham, Richard Nicoll, Ciel and Alice Temperley in support of the charity’s work ending forced child labour in the cotton industry.

The organic cotton t-shirts will be available in stores internationally and will be available from EJF’s own website www.ejfoundation.org/shop for men and women for only £30 for SS10.

Cover girls and catwalk regulars including Noemie Lenoir, Noot Seear, Lui Wen, Arlenis Sosa, Lakshmi Menon, Constance Jablonski, Poppy Delevigne and Devon Aoki, have been photographed in the exclusive t-shirts for the ‘Pick Your Cotton Carefully’ campaign - with most taking part in photo shoots organised by New York based fashion photographer Eric Guillemain.

They join a stellar line up of existing supporters including Lily Cole, Coco Rocha, Elise Crombez and Sophie Ellis Bextor who have also modelled EJF’s eco-chic t-shirts.

Other designer supporters include Giles Deacon, John Rocha, Betty Jackson, Christian Lacroix, Luella, Allegra Hicks, Zandra Rhodes and Katharine Hamnett

They are designed around the theme of “childhood, lost innocence and hope” and highlight EJF’s newly released and highly anticipated report called “Slave Nation” on their campaign to end forced child labour in the world’s 3rd largest cotton exporter, Uzbekistan.

An estimated 1 million children, some as young as 10 years old, were dispatched to Uzbekistan’s cotton fields during the recent harvest. Uzbek child workers are often subjected to squalid living conditions paid little or nothing and illnesses including hepatitis and even deaths are all reported.

EJF’s t-shirts are made with organic and fairly traded Continental cotton from Turkey and printed with organic certified inks. The money raised from the sale of the t-shirts helps EJF’s work to eradicate forced child labour and the use of dangerous pesticides from cotton production.

Alice Temperley says: “I wanted to make this T shirt for the Environmental Justice Foundation, to help those poor innocent children with no way out, no dreams of their own and in order to highlight the chronic and severe exploitation across the industry.”

Juliette Williams, Director of EJF, says: “In the past few years there has been a huge international effort to try to resolve the problem of state-sponsored child labour in Uzbekistan and we’re thrilled with the support EJF has been given to bring change to this industry. But there is still some way to go and the time is now to really turn up the pressure and stop this madness.”

Buying a t-shirt or making a donation online is a positive step shoppers can take to support EJF’s work from www.ejfoundation.org - helping them protect the environment and defend human rights of vulnerable communities around the world and fashion an end to forced child labour.

Just sometimes the process of using recycled materials in fashion designs causes something amazing. In the case of his SS10 collection it was Christopher Raeburn who brought about this transformation turning decommissioned military stock that would usually be destined for the bin into some very beautiful clothes. The designer who is a graduate of the Royal College of Art and has recently been awarded NEWGEN sponsorship reinterprets streetwear into luxurious high end pieces made from parachute silk, heavy wools leather and quilting. The collection will also be accompanied by a range of hats and bags.

This has to be recycling at its best.

The principles of sustainability can be applied to almost anything but for humans, it is the potential for long-term maintenance of wellbeing, which depends on the wellbeing of the natural world and the responsible use of its resouces. Fashion and clothing are well recognised as having a high environmental impact and being unsustainable. Here are just a few ways that you can become a more sustainable shopper when it comes to clothing and fashion:

• Buy clothes to last - choose quality pieces in classic styles that will not go out of fashion quickly.
• Look after clothes- ensure that clothes are washed according to instructions, protect from moths using cedarwood balls and make minor repairs as neccessary.
• Where possible buy second hand clothes or swap clothes.
• Recycle old clothes by selling them, swapping them or donating to charities.
• If you do buy new clothes, opt for sustainable fibres like organic cotton, bamboo and hemp.
• Consider carefully how you wash clothes and the environmental impact. Wash on a low temperature, line dry and use eco detergents where possible.

An interesting report entitled Well Dressed? and published by the University of Cambridge, Department for Manufacturing in 2006 explores the present and future sustainability of textiles in the United Kingdom. Most of us are probably aware that there are many issues surrounding the sustainability of the textiles industry in the UK but the report gives a really in depth and neutral look at the problems and identify the potential for significant and lasting change.

The report is highly relevant for consumers, media, business, education, government and campaigners and provides balanced evidence based information. Some of the key findings of the report in relation to the recycling of clothes are summarised below:

• The UK’s current behaviour in disposing of used clothing and textiles to landfill is not sustainable as volumes are growing.
• The second hand sector is growing and there is further demand so improved collection and sorting procedures will be beneficial in reducing waste and providing usable clothes to developing countries.
• Recycling is siginificant for materials with high impacts in the production phase.

According to the analysis in order to create change a consumer would:

• Buy second hand clothing and textiles where possible.
• Buy fewer more durable garments and textile products.
• When buying new products, choose those made with least energy and least toxic emmissions, made by workers paid a credible living wage with reasonable employment rights and conditions.
• Lease clothes that would otherwise not be worn to the end of their natural life.
• Extend the life of clothing and textile products through repair.
• Dispose of using clothing and textiles through recycling businesses who would return them for secondhand sale where ever possible but otherwise extract and recycle the yarns or fibres. 

Swapping, buying and selling second hand clothes is a great way of recycling and improving the sustainability of textiles. You can swap, buy and sell your second hand clothes for free on www.posh-swaps.com.

picture from Looking Sharp

With so many people making new years  resolutions, it is a great time to think about how you can green your wardrobe, your beauty regime and your life. Don’t worry it is not as scary as it sounds, there are lots of small changes that you can make and this week our Green Chic friends are showing you how much fun it can be!

Giveaway Alert! Factio Magazine is giving away the Katherine Kwei Joyce-Carry All (as seen on Sienna Miller) and Pop System 40 - Swivel Chair from IQMatics! Sign up today!
Fashion Pulse Daily reviews the latest We Love Colors legwear and quickly becomes obsessed!
Guiltless & Glamorous says to start 2010 out right with her first in a four-part series of posts on cruelty-free product lines to try in the New Year!!
Looking Sharp! checks out The Garbologist’s Wife , a designer creating clothing for the ‘real’ women with up-cycled fabric and vintage finds.
My Beauty Bunny shares her favorite cruelty-free acne scrub!
Posh Swaps is really excited to Celebrate International Day of Swishing with an online swap party, A great way to recycle clothes!
Runway To Retail: We love Clarins Organic Soap so Shop now and get free travel-sizes Toning Lotion and Day Cream with any $30 purchase (valid thru 1/8/10)

At Posh Swaps, we love ethical and eco style so were delighted to see the brand new EmmieJay websitewith a great selection of ethical accessories. We met Mary Jane Sweeting at the clothes swap party in Bath where she had a stall selling her gorgeous goodies and we couldn’t wait to see what else was on offer on the new website.

 Everything in the collection is selected for both its qulaity and individual style as well as its ethical credentials which include sustainable materials, recycled materials, made locally and Fairtrade.

Some of out favourites are these retro style Eel skin purses made from a by product of the Korean food industry, super soft sustainable bamboo socks that will keep your feet fresh all day long and clothes made from upcycled fabrics.

picture from looking sharp

Factio Magazine just returned for Islands of the World Fashion Week, Nassau Bahamas! Here’s our recap.
Fashion Pulse Daily lands an exclusive q&a with Wendy Crowe of Wendy Glez Organic, a fabulous new eco-friendly lingerie and lounge wear brand.
Looking Sharp! just discovered a Pittsburgh-based eco-friendly fashion line Jonano!
Posh Swaps checks out the latest in very stylish eco shoes with her post Terra Plana - recycled quilt shoes
Karissa at Prissy Green rekindles her long lost love affair with….Lipstick? Plus she dons some green & chic “Eco-licious” threads from Athleta!
Runway To Retail checks out Carrie Underwood on the December cover of Lucky Magazine wearing Lana Jewelry’s Sin Earrings!

The latest great idea for creating sustainable and desirable fashion by recycling old items into new are these beautiful shoes by Terra Plana. The shoes are created using recycled Pakistani quilts making each one a unique piece. But they are not just eco friendly, they are comfy and stylish too. I love the rich colours and the different textures. The shoes are high heel platform shoes, making them a great addition to a day time or evening outfit. They are lightweight with flexible memory soles for extra comfort.

Terra Plana works towards creating sustainable shoes by minimize waste and toxin use and maximize product use. They use eco friendly materials including recycled materials where ever possible and use innovative minimal glue constructions.