Posh Swaps Blog

There has been a lot of talk lately about sustainable clothes and eco fashion. Every day a new brand emerges that is in some better for the environment than conventional clothing and usually more ethically produced. But with fast fashion and the culture of buying cheaply (and often unethically) made high fashion clothing still highly popular and ‘environmental green washing’ becoming the new in phrase, what really can be done to make clothing more sustainable?

At Posh Swaps we believe that there is no right or wrong way to become more sustainable, anything that we can do, no matter how small is a positive step in the right direction. But there are some things that we can do that are likely to have a more positive effect than others.

1. Buy less clothes - it is quite simple really, the less clothes that we buy, the less environmental damage is caused in their manufacture and the less waste we make. Clothes swapping is a great alternative to buying clothes. It allows you to update your wardrobe without having an impact (or a very minimal impact on the environment)

2. Buy second hand clothes- this is the most eco friendly way to buy clothes. There is no additional carbon footprint (except for transport) associated with buying new clothes. But we understand that you cannot always find exactly what you want second hand and will sometimes need to buy new.

3. Buy quality clothes that will last, where possible in Eco friendly fabrics- fabrics made from recycled materials, probably have the smallest footprint as they do not have to be made from scratch. There is also the benefit of having saved materials that may have otherwise ended up in landfill. Other eco friendly fabrics including organic bamboo, cotton and hemp are all better than their conventional alternatives but still have a carbon footprint associated with their growth and manufacture and contribute to the problem of waste so should always be bought to last.

Finally, in order to ensure that your clothing is really sustainable, you should consider its whole life  cycle:

• Buy clothes to last
• Wash and dry (or clean) in as eco friendly manner as possible
• When you no longer need them recycle by selling or donating to charity.

Posh-swaps.com was at the Southbank Centre in London on Wednesday for the Sustainable Clothing Conference and update of the Sustainable Clothing Roadmap. The conference included entrance to Estethica, London Fashion Week’s sustainable trade show, a reception and address by Environment Minister Dan Norris.The conference brought together over 200 clothing industry representatives to discuss the ethical and environmental impacts of clothing.

One year on from the first sustainable action plan in which Posh Swaps pledged to promote recycling and reuse of clothes by encouraging clothes swapping and buying and selling of second hand clothes as well as other eco fashion and sustainable clothing. A further 40 companies and organisations have signed up to the action plan including British Retail Consortium, Ethical Fashion Forum, Forum for the Future, Levis Strauss, MADE-BY, Cotton Made in Africa, RSPCA, Society of Dyers and Colourists.

Since its creation the SCAP has brought together over 40 organisations, from high street retailers, to designers and textile manufacturers to battle the environmental and ethical impacts of ‘throw away’ fashion.  Some of the biggest names in fashion are working to take actions which will make a significant difference to the environmental footprint and social inequalities which blight some of the consumer fashion supply chain.

Many of the initiatives from the original action plan are now well underway including Tesco’s new sustainable clothing range in collaboration with From Somewhere which will launch this Spring and the Oxfam ‘Clothes Exchange’ partnership with M&S.

There was also the announcement of a £3.5 million fund to be made available over 3 years by the Responsible and Accountable Garment Sector (RAGS) fund for bids from organisations who want to make the clothing business more ethical and contribute more strongly to development in poor countries.

For the second season at New York Fashion Week, the Green Shows featured a range of global eco designers and brands sending a very clear message that New York can do green with style. The collections featured a range of ecofriendly fabrics including recycled and upcycled, organic and sustainable fabrics.

The Green Shows opened with an extravagant and elaborate couture , inspired collection, by London designer Gary Harvey featuring recycled clothes made into beautiful full skirted outfits.

Another fresh and charming collection was by Samantha Pleet whose organic cotton and wool clothes are made in a wind powered manufacturing facility in New York. Her designs are young and fresh and worn by a number of indie bands. This time her collection featured some very desirable pieces, simple but with a touch of fantasy.

JoAnn Berman’s colourful and eclectic collection was made using recycled and upcycled materials.

There was plenty more in terms of creative and wearable eco fashion at The Green Shows. John Partick Organic showed his collection at the main fashion week and has long been a shining example of Eco fashion in New York. His collection featured elegant and timeless pieces inspired by Lady Di and Joni Mitchell. Classic and nostalgic with some great tailoring.

The principles of sustainability can be applied to almost anything but for humans, it is the potential for long-term maintenance of wellbeing, which depends on the wellbeing of the natural world and the responsible use of its resouces. Fashion and clothing are well recognised as having a high environmental impact and being unsustainable. Here are just a few ways that you can become a more sustainable shopper when it comes to clothing and fashion:

• Buy clothes to last - choose quality pieces in classic styles that will not go out of fashion quickly.
• Look after clothes- ensure that clothes are washed according to instructions, protect from moths using cedarwood balls and make minor repairs as neccessary.
• Where possible buy second hand clothes or swap clothes.
• Recycle old clothes by selling them, swapping them or donating to charities.
• If you do buy new clothes, opt for sustainable fibres like organic cotton, bamboo and hemp.
• Consider carefully how you wash clothes and the environmental impact. Wash on a low temperature, line dry and use eco detergents where possible.

picture from Shopping and Goodies 

Its great to see so many blogs out there proving that you can be green and look gorgeous and raising awareness of the environmental issues that effect the fashion and beauty industries. Here are just a small selection of this weeks posts from our Green Chic Friends. Enjoy!

College Candy schools Fashion Pulse Daily on the fashion industry’s wasteful ways.
Guiltless & Glamorous continues its Welcome to the New Year series with a run-down of great cruelty-free hair products to introduce to your haircare regime in 2010.
Posh Swaps is excited that 2010 is the International Year of Biodiversity and explains how this is relevant to the fashion industry.
Shopping and Info loves the eco friendly Toms Shoes worn by Julia Roberts.

2010 is the International Year of Biodiversity as declared by the UN. So what has this got to do with fashion you might ask?

Well fashion as  with many other industries has a significant impact on the environment. From the pollution caused by pesticides used to grow cotton to the disposal of clothing at the end of its life. Natural ecosystems have a very delicate balance. Change just one environmental factor and the balance will collapse having far reaching ecological effects. Biodiversity describes the variety of flora (plants) and fauna (animals) that exist in the world and as ecosystems are destroyed or fragmented so the biodiversity is lost. Ultimately loss of biodiversity has an impact on humans as it provides food sources, shelter, safe guards water and effects CO2 emmissions and global warming.

Events will be taking place around the globe to celebrate biodiversity and explore ways to sustain biodiversity. Specifically for fashion, EcoChic Geneva on 20th and 21st January will begin with a 1.5 day seminar “Redefining Sustainability in the International Agenda” from the perspective of the fashion and cosmetics industries.

An interesting report entitled Well Dressed? and published by the University of Cambridge, Department for Manufacturing in 2006 explores the present and future sustainability of textiles in the United Kingdom. Most of us are probably aware that there are many issues surrounding the sustainability of the textiles industry in the UK but the report gives a really in depth and neutral look at the problems and identify the potential for significant and lasting change.

The report is highly relevant for consumers, media, business, education, government and campaigners and provides balanced evidence based information. Some of the key findings of the report in relation to the recycling of clothes are summarised below:

• The UK’s current behaviour in disposing of used clothing and textiles to landfill is not sustainable as volumes are growing.
• The second hand sector is growing and there is further demand so improved collection and sorting procedures will be beneficial in reducing waste and providing usable clothes to developing countries.
• Recycling is siginificant for materials with high impacts in the production phase.

According to the analysis in order to create change a consumer would:

• Buy second hand clothing and textiles where possible.
• Buy fewer more durable garments and textile products.
• When buying new products, choose those made with least energy and least toxic emmissions, made by workers paid a credible living wage with reasonable employment rights and conditions.
• Lease clothes that would otherwise not be worn to the end of their natural life.
• Extend the life of clothing and textile products through repair.
• Dispose of using clothing and textiles through recycling businesses who would return them for secondhand sale where ever possible but otherwise extract and recycle the yarns or fibres. 

Swapping, buying and selling second hand clothes is a great way of recycling and improving the sustainability of textiles. You can swap, buy and sell your second hand clothes for free on www.posh-swaps.com.

picture from Looking Sharp

With so many people making new years  resolutions, it is a great time to think about how you can green your wardrobe, your beauty regime and your life. Don’t worry it is not as scary as it sounds, there are lots of small changes that you can make and this week our Green Chic friends are showing you how much fun it can be!

Giveaway Alert! Factio Magazine is giving away the Katherine Kwei Joyce-Carry All (as seen on Sienna Miller) and Pop System 40 - Swivel Chair from IQMatics! Sign up today!
Fashion Pulse Daily reviews the latest We Love Colors legwear and quickly becomes obsessed!
Guiltless & Glamorous says to start 2010 out right with her first in a four-part series of posts on cruelty-free product lines to try in the New Year!!
Looking Sharp! checks out The Garbologist’s Wife , a designer creating clothing for the ‘real’ women with up-cycled fabric and vintage finds.
My Beauty Bunny shares her favorite cruelty-free acne scrub!
Posh Swaps is really excited to Celebrate International Day of Swishing with an online swap party, A great way to recycle clothes!
Runway To Retail: We love Clarins Organic Soap so Shop now and get free travel-sizes Toning Lotion and Day Cream with any $30 purchase (valid thru 1/8/10)

At Posh Swaps, we love ethical and eco style so were delighted to see the brand new EmmieJay websitewith a great selection of ethical accessories. We met Mary Jane Sweeting at the clothes swap party in Bath where she had a stall selling her gorgeous goodies and we couldn’t wait to see what else was on offer on the new website.

 Everything in the collection is selected for both its qulaity and individual style as well as its ethical credentials which include sustainable materials, recycled materials, made locally and Fairtrade.

Some of out favourites are these retro style Eel skin purses made from a by product of the Korean food industry, super soft sustainable bamboo socks that will keep your feet fresh all day long and clothes made from upcycled fabrics.

Eco fashion is a bit of a trendy buzz word at the moment with so many clothing companies describing their clothing as Eco fashion. Some companies promote themselves as selling only Eco fashion whilst others have a small range of Eco fashion clothing. I would consider Eco fashion to be clothing that in someone has less environmental impact that the equivalent piece of conventional clothing. Obviously the lesser the impact the better. So how as a consumer can you decide what is important in terms of Eco fashion. Here are just a few considerations that may help.

Sustainability - this describes the use and renewal of resources. Is the clothing using resources that can not be easily replaced. This would include many synthetic fabrics which are made using oil a resource that will eventually run out. Sustainability considerations also include the use of landfill to dispose of waste. Clothes that have a longer life cycle are generally more sustainable.

Pollution- the release of chemicals both as gas, solids or liquids into the environment can be damaging to flora, fauna, Eco systems and the people living nearby. Pollution can be caused by effluent from factories where clothes are manufactured, pesticides used to cultivate cotton and dyes, chemicals washed from textiles that have been disposed of in landfill sites.

Carbon emmissions - global warming is though to be caused by the build up of green house gases. This includes both carbon dioxide produced when fossil fuels are burnt and methane released when natural textiles break down in landfill. It is important to consider how much energy has been used to manufacture a piece of clothing (its carbon footprint) this will include the energy used in transportation and again it life span. If clothes last longer, less clothes need to be made and less end up in landfill.

The environmental impact of a piece of clothing does not end with just these factors though. Through out its life a piece of clothing will probably be washed, cleaned, dried and ironed numerous times. In order to really minimise the environmental impact of a piece of clothing, you should also consider how these processes will affect the environment. For example, dry cleaning a piece of clothing will have quite a big environmental impact. A piece of clothing that dries naturally easily and doesn’t need ironing will be a good Eco friendly choice especially if washed at a low temperature.

Clothes swapping, buying and selling second hand clothes is a great option for those looking to help the environment. It increases the life cycle of each item of clothing, reduces landfill and reduces the amount of new clothes being bought therefore reducing all of those other impacts. For those living on a budget it also offers a low cost alternative to fast fashion (which is usually bad for the environment due to the way it is made and its short life cycle), that allows them to regularly update and refresh their wardrobe.