New social site theshoppingforecast.com to cut waste in the fashion industry
Theshoppingforecast.com has recently launched with a focus on cutting waste in the fashion industry by allowing retailers to make more accurate predictions on fashions and trends for the season ahead. The site will be the first of its kind to offer detailed information on customer preferences including by age, location and a number of other demographics based on user activity through a social site
Theshoppingforecast.com is an interactive site where users can vote, rate, comment, share, win and make outfits using pieces of clothing for the season ahead that have been picked out by the Style Council, a team of fashion enthusiasts. The site will provide information to retail buyers on preferences relating to various demographics whilst keeping data protection for the users as an upmost priority and not revealing any of it’s users details to third parties.
The site represents a significant step forward in the reduction of waste in the fashion industry which should not only represent financial savings for retailers but also greater customer satisfaction and environmental sustainability.
Site Founder Matthew Murfin commented ‘We are really pleased to offer a solution to the ever growing problem of waste in the fashion industry. The Shopping Forecast provides a win: win scenario for everyone involved. Shoppers get the opportunity to buy more of the clothes that they like, retailers can save money and improve their customer satisfaction at the same time and those concerned with the environment can help to reduce waste as well as making their preferences for sustainable fashion known by voting on The Shopping Forecast’
Theshoppingforecast.com was launched in September 2010 by Matthew Murfin with the aim of providing detailed quantitative data for fashion retail buyers as a solution to the problem of predicting trends for the season ahead. The site will provide data on style and colour preferences for women’s clothing by a wide range of parameters including age, geographic location,>. The site will not share any data on individuals with third parties.
Theshoppingforecast.com will also provide a fun and interactive social network where users can win prizes, earn incentives, share and discuss their favourite items as well as discovering what others think of what will be a hit, or not, in next season’s fashions.
Visit www.theshoppinforecast.com for further information
