Rapuni - The Isle Of Wight’s New Eco Fashion Label
An eco fashion company from the Isle of Wight is taking on fashion’s last big challenge –making eco fashion cool.
Rapanui use eco-textiles like organic cotton and bamboo, trade and manufacture ethically using renewable energy and host an award winning traceability tool on their website where shoppers can quickly find out exactly how and where their clothing is made. Now that they have established an eco-friendly supply chain the company has turned its attention to the design challenge – turning eco-fashion around from hippy to hip.
Their women’s collection is about creating super soft, flattering basics- eco fashion essentials that are made to last and outlast seasons. From knickers and socks to leggings and great basic t-shirts,
Rapanui have created a collection full of wardrobe essentials made ethically from natural, organic materials – eco clothing that packs a serious style punch.
Designer Martin Drake-Knight states “We all know, at the back of our minds, that fast fashion has some quite serious and negative consequences, but it can be hard to find out exactly where clothing comes from and how it is made, and the ranges that clearly are eco-friendly are also clearly not chic. At Rapanui we want to change that, and make it convenient for people to shop quickly, with a conscience. Eco Fashion no longer has to be exclusive or expensive.”
Rob Drake Knight, Co Founder, continues, “The great thing about using eco-fabrics is that they are naturally softer, more breathable and comfy. We’ve also developed initiatives like Traceability and Eco-labelling to make ethical shopping easier on the high street and online.”
The brand says that it’s not that people don’t care about these issues, it’s just they don’t know and suggest that fashions unique power to inspire trends could be used to some good.
Rapanui are winners of the 2010 Sustainable Business Awards, Runners up at the 2010 Enterprising Young Brits Awards and finalists at the 2010 RSPCA Good Business Awards. Rob and Mart Drake-Knight are also listed on the Future 100 List of Top Young Ethical Entrepreneurs.
So take a look at their women’s organic clothing and do your bit for nature.
Tags: Eco Fashion, sustainable clothing
