International Day of Swishing - 9th January
9th January is the first ever International Day of Swishing as announced by Futerra Communications, a UK sustainability communications agency on swishing.org. ‘Swishing’ is the term coined by Futerra Communications to describe clothes swap parties a phenomena that has become hugely popular all over the world. The dictionary definition of swishing is ‘to rustle as silk’ but the futerra definition is ‘to rustle clothes from friends’.
2010 looks likely to be a year where swishing will increase in popularity. It is a greay way to refresh your wardrobe without racking up debt on your credit card. It is also a great sustainable alternative to shopping, reducing the textile waste in landfill and the environmental impact of clothing manufacture.
To celebrate they will be throwing an eco-fabulous ‘Red Carpet Swish’ at London’s Swanky Andaz Hotel in Liverpool Street, London. At Posh Swaps, we will be celebrating the International Day of Swishing by hosting our own online swap party or swish. There is no exclusive guest list everyone is welcome to list and swap as many clothes as they like for free. We will also be inviting our favourite Fashion Bloggers to come along and join in the swap.
Tags: clothes swap party, Clothes Swapping, frugal fashion, second hand clothes swapping, sustainable style, swishing
