London Fashion Week - estethica
estethica at London Fashion week seems to gaining pace. This time the British Fashion councils ethical initiative has added 13 new designer and 9 new labels making a total of 28 designers. estethica is all about fashion which is ethical but also achieves design excellence. Great news, we don’t think that just being ethical is enough, we want the clothes to look great as well.
We have already posted about North Circular the new label by top models with knitwear knitted by grannies using locally produced ethical wool. Other exciting new additions to estethica for this season are AJNA with a collection inspired by natures beauty and crafted by indigenous textile artisans in Peru, Nepal, Bolivia, India, as well as locally in New York in a range of eco friendly materials including The materials used are organic cotton, hemp silk, ahimsa silk(vegan wild silk), biodegradable viscose, bamboo, sasawashi(bamboo leaves and paper), pina(pineapple), abaca(banana leaf), organic wool, himalayan cashmere and indigenous alpaca. Beryl Man, designer at AJNA is also the former knitwear design director at Donna Karan.
All estethica designers adhere to at least one of the three estethica principles of fair-trade and ethical practices, organic and recycled materials. It is great to see support of recycling in the fashion industry. We love clothes swapping but there are also lots of innovative labels finding new ways to recycle and create beautiful clothes.
picture from www.londonfashionweek.co.uk
Tags: Clothes Swapping, Eco Fashion, estethica, ethical fashion, London fashion week, recycling
