The Rise of Individual and Eclectic Style
Thursday, April 9th, 2009picture of Style Eyes Fashion Blog
There has been a growing trend for the fashion conscious to seek out different styles of clothing and develop their own unique style instead of following the fashion trends. This includes seeking out clothes that are not available on the high street including handcrafted fashions on websites such as Etsy.com, clothes from unknown and Indie designers, individual boutiques, second hand and vintage clothing. The key to the new eclectic look is not so much about what you wear as how you wear it. This change in consumer behaviour is evident in the decline of the phenonmenas like fast fashion and the ‘IT bag’ and also the decline of sales on the high street. Consumers are becoming less likely to buy a piece of clothing just because of its brand or label. The focus is moving way from looking the same as everyone else to looking different and individual. Spring and summer 2009 is rapidly becoming known amongst fashionistas as the seasons with no trends. Posh-swaps.com actively encourages its readers to develop their own unique style by buying quality second hand clothes that look and feel great and unique one off vintage and restyled recycled second hand clothes. There are a number of possible reasons for the recent change in he focus of fashion, these include
The Recession
Less disposable income means that people need to think carefully about each purchase and how long it will last them. By developing their own personal style, individuals create a timeless wardrobe that does not need to be updated with every change in trend.
Increase in Environmental and Ethical Awareness
Greater publicity of issues like the use of pesticides in growth of cotton and child labour used to manufacture clothes has led to a much greater awareness of these issues. Consumers are becoming more ethically and environmental responsible by buying second hand clothes. Second hand and vintage clothing works particularly well with the eclectic look.
Celebrity Style
Celebrities have led the way in buying vintage clothes and creating their own look. Personalities like Beth Ditto and Dita Von Teese and Kate Moss have been key in developing their own style using a mixture of designer, high street and vintage clothes. People enjoy and are gaining confidence in creating their own styles in the same way. Again second hand clothes are a great way to find affordable, quality clothes to create an individual look.
Greater Choice Through the Internet
The internet has opened up a whole new world of fashion with many buying and selling clothes through ebay and other websites as well as online vintage boutiques offering almost unlimited choice. Posh-swaps.com will offer even more choice of second hand, vintage and restyled recycled clothing with the added benefit of being completely free to use.
Fashion Blogs
There are now hundreds of fashion blogs many giving inspiration to readers to try out unique and different styles. Style Bubble written by Susie Lau has got a cult following of readers who gain inspiration from Susies DIY and fiercely individual style often using second hand clothes. Street style blogs such as thesartorialist.com and facehunter.com to name a few also open up a whole world of inspiration with their global style photographs.









